GREEN INNOVATION BUSINESS MANAGEMENT AFFECTING SUSTAINABLE COMMUNITY ENTERPRISE OPERATIONS
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Green innovation business management as the paradigm to increase competitiveness. This is analyze the green innovation business management affecting sustainable community enterprise operations in Chiang Rai and Phayao Provinces, Thailand landscape, especially, business entrepreneurs, producers and buyers characterize the topic under study into collections on qualitative study came from documentary, by interview questionnaire, and quantitative study to survey by questionnaire. A “Key” factors of green innovation business management of creative green products, development to environment process, environmental management, customer relationships, competitive efficiency, business performance, business environment, marketing orientation, stakeholder pressures, firm size, firm age. Causal factors relationship of green innovation business management of affecting sustainable community enterprise operations a positive impacts at statistically significant. Guidelines for formulating strategies of green innovation business management include green dynamic capability, green product innovation, green process innovation, and marketing efficiency as affecting sustainable community enterprise operations to effectiveness.
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